Retailers looking to expand beyond budget eyewear now have a premium option built for it. The Mia Nova Stainless Steel Collection gives your assortment a genuine step up, without stepping outside the wholesale pricing model your business depends on.
Built From Stainless Steel, Not Just Styled Like It
Where most budget sunglasses rely on plastic and polycarbonate frames, the Mia Nova collection is built around genuine stainless steel construction. That single difference changes how the product feels in a customer’s hands the moment they pick it up off your display. Stainless steel holds its shape, resists corrosion, and gives each pair the weight and rigidity that signals quality before a customer even checks the price tag.
UV400 Protection as Standard, Not an Upgrade
Every pair in the Mia Nova collection includes full UV400 protection, so you are never positioning a premium product on style alone. Retailers can confidently tell customers that these frames meet the same protective standard found in higher end designer eyewear, which matters for coastal, outdoor, and sport focused customer bases in particular.
Presentation That Sells Itself
The Mia Nova collection ships boxed with a microfiber pouch included, giving your customers a retail experience that matches the price point. This is a meaningful difference from bagged budget product. A customer who receives a boxed pair with a pouch perceives more value immediately, and that perception supports a higher shelf price and a better margin for your business.
Why This Category Matters for Your Assortment
If your current inventory sits entirely in the budget tier, you are likely leaving margin on the table with customers who would pay more for a visibly higher quality product. Adding a stainless steel premium tier gives your customers a clear upgrade path in your own store, increases average order value, and differentiates your assortment from competitors still selling exclusively at the lowest price point.
Diversify Your Assortment Today
The Mia Nova Stainless Steel Collection is available now to wholesale accounts. If your current lineup could use a premium tier, this is the category to start with.
West Coast Sunglasses offers the track record, product range, and retailer support outlined above, from a wide selection across Polarized, Kids, Sport, SOHO, and HIC collections to a free display program and flexible ordering by phone, email, or online. Get started by creating an account here.
FAQ
What makes the Mia Nova collection different from your standard sunglasses?
The Mia Nova collection features genuine stainless steel frame construction, full UV400 protection, and a boxed presentation with an included microfiber pouch, positioning it as a premium tier above our standard budget eyewear.
Is the Mia Nova collection sold at the same wholesale terms as your other product lines?
Yes. Mia Nova is available through the standard wholesale ordering process for approved accounts with a valid tax ID.
Can I order Mia Nova in assorted colors or specific colors only?
Both options are typically available. Contact your account representative for current color assortment and single color ordering options.
Who is the ideal customer for this collection?
Retailers serving customers who already buy from higher end eyewear brands, or those looking to add a premium upsell option alongside existing budget inventory.
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