Quick Answer
West Coast Sunglasses will be at the 2026 Las Vegas Souvenir & Resort Gift Show, running October 6 through 9 at the Las Vegas Convention Center, South Hall Upper at booth 1231. Wholesale buyers who stop by can preview new arrivals including the Vibez Limited Collection, Mia Nova premium styles, and our smart sunglasses line, place holiday and spring pre-season orders, and set favorable terms in person. Call
727-530-9260 or email
info@westcoastsunglasses.com to schedule a time to meet.
A Trade Show Built for Souvenir and Resort Retail
If your shelves serve tourists, beachgoers, theme park visitors, or resort guests, the Las Vegas Souvenir & Resort Gift Show is the one week a year built around exactly your customer. The show fills the Las Vegas Convention Center's South Hall with more than 1,300 exhibitor booths across roughly 310 product categories, and it has run for more than 15 years as the trade event for the souvenir and resort gift industry.
Sunglasses sit right in the middle of that mix. They are a grab and go impulse item, a practical need for anyone standing in Nevada sun, and a category with real margin room when the assortment is right. Buyers who use the show to plan sunglasses orders alongside their other gift and resort lines tend to walk out with a tighter, more profitable spring and summer set.
Show at a Glance
| Detail |
Information |
| Dates |
Tuesday, October 6 through Friday, October 9, 2026 |
| Hours |
9 am to 5 pm, Tuesday through Thursday; 9 am to 2 pm Friday |
| Location |
Las Vegas Convention Center, South Hall, 3150 Paradise Rd, Las Vegas, NV 89109 |
| Who it's for |
Souvenir shops, resort and hotel gift shops, theme park retailers, boardwalk and beach retailers, and other qualified buyers |
| Registration |
Free for qualified buyers through the show's official site |
What to See at Our Booth
Our team will be on the floor with samples from across the current line, built for buyers who need product that moves fast and reorders cleanly. A few highlights worth planning time around:
- The Vibez Limited Collection, an 18 style run built to stand out on a display rack. Full details are in our Vibez Limited Collection breakdown.
- Mia Nova premium stainless steel styles, for retailers ready to add a higher price point without adding a new supplier relationship.
- Smart sunglasses with built in audio, a newer category we cover in more depth in our post on smart sunglasses as a wholesale category.
- Polarized, kids, and sport styles from the core wholesale line, including the Hawaiian Island Creations collection.
- Sunglasses display programs, available at no charge with qualifying orders, so a new category can go straight to shelf.
How to Make the Most of the Show
A trade show floor with 1,300 booths rewards a plan. These steps help buyers leave with orders they are confident in, not just a bag of catalogs.
- Walk in with your current bestsellers and gaps in mind. If polarized classics sell but your fashion case sits flat, say so at the booth so we can point you to the right styles.
- Bring your resale certificate or tax ID information. It speeds up opening a wholesale account or updating an existing one on the spot.
- Ask about pre-season ordering. Placing a holiday or spring order at the show, rather than after, tends to mean better fill rates once the season actually hits.
- If display space is a constraint, ask about our free display programs. A dedicated sunglasses fixture usually outsells the same styles buried on a spinner.
- Reach out ahead of time if you want a set appointment. With 1,300 booths competing for attention, a scheduled meeting is the surest way to get real one on one time with our team.
Why This Matters for Souvenir and Resort Buyers Specifically
Souvenir and resort gift shops sell to a captive, sun exposed customer who often did not pack sunglasses or lost the pair they brought. That makes the category less dependent on fashion trend timing than mall retail, and more dependent on having stock on hand when a guest walks in squinting. For a deeper look at building that kind of assortment, see our guide on
stocking sunglasses for surf shops, which covers many of the same fundamentals that apply to resort and souvenir locations.
Frequently Asked Questions
When and where is the Las Vegas Souvenir & Resort Gift Show?
The show runs Tuesday, October 6 through Friday, October 9, 2026, at the Las Vegas Convention Center, South Hall, 3150 Paradise Rd, Las Vegas, NV 89109.
Do I need to register in advance?
Registration is free for qualified buyers through the show's official registration page. Registering ahead of time speeds up badge pickup on site.
Can I set up a private appointment with West Coast Sunglasses at the show?
Yes. Call 727-530-9260 or email info@westcoastsunglasses.com before the show and our team will confirm a time to meet on the floor.
What should I bring to open a wholesale account at the show?
Bring your business name, resale tax ID, and contact information. This is the same information used to set up an account online, so having it ready lets us process a new account quickly on site.
Is this show only for souvenir shops?
No. While the show is built around the souvenir and resort gift industry, it also draws boardwalk retailers, theme park shops, hotel gift shops, and other retailers who serve a similar tourist or resort customer.
Let's Plan Your Show Visit
| Ready to Talk Wholesale?
Whether you want to meet at the show, request samples ahead of time, or simply get your wholesale account set up before you arrive in Las Vegas, our team is ready to help.
Call or text: 727-530-9260 | Toll free: 866-228-3888
Email: info@westcoastsunglasses.com
Open a wholesale account: westcoastsunglasses.com/contact-us-for-your-wholesale-needs |
Browse the full line before the show at
westcoastsunglasses.com/shop or request our
2026 wholesale catalog.
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